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November 27, 2014


3 new colorways coming your way!

Manila, brace yourselves for more Lebron 12 colorways, particularly the NSRL.

The LEBRON 12 is designed and engineered to maximize LeBron James’s strength, speed and versatility. His rare skill set requires pinnacle footwear innovation that Nike Basketball combines with distinct naratives that highlight various aspects of James’s game and personality.

The LEBRON 12 was born in the “lab,” where data and analysis determined the need for advanced cushioning, support and flexibility.  This story comes to life in three new colorways led by the LEBRON 12 NSRL:


Inspired by the shoe’s genesis in the Nike Explore Team Sport Research Lab, the shoe features performance technology built for James. His multidimensional skills require cushioning and support that’s second-to-none. The Sport Research Lab provides the Nike Basketball design team with in-depth analysis on athletic performance and scientific testing.

Launch: Nov. 28 (North America, Greater China, Western Europe, South East Asia)

LEBRON 12 Data

Basketball has become a statistically-driven sport with athletes, coaches and pundits closely monitoring player efficiency. James is arguably the most versatile player in the game today, with the statistics to support that claim. This colorway is a nod to LeBron’s amazing efficiency on the court and ability to win with balanced statistics: scoring, rebounding, assists shot blocking — just to name a few.

Launch: Dec. 20 (North America, Greater China, Western Europe)

LEBRON 12 Trillion Dollar Man

Many look at James as the athlete of the future combining speed, agility and strength rarely seen in the sport. Inspired by James’s legendary work ethic and physical gifts, this colorway encapsulates No. 23’s rare skill set.

Launch: Dec. 30 (North America, Greater China, Western Europe)

All three LEBRON 12 colorways will be available in both adult and kids’ sizes globally on and at select retail locations.  It is available for customization now on NIKEiD.

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