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July 25, 2012



The London 2012 Olympics is just days away, and I am inviting everyone to help our Filipino Athletes by way of Powerade's "Run 4 Gold".

Powerade, via this campaign, will be donating P100 to the athlete's fund for every uploaded video. What video, you might ask. A video of you running from the left part to the right of the screen. Yup! Its that easy. Check out the mechanics below for more info.

Run 4 Gold Mechanics:

1. Like Powerade ION 4 on Facebook (
2. Go to the Run 4 Gold Tab and you will be directed to the promo application.
3. To participate, simply upload a video on Youtube and show yourself running from left to right for 15 seconds.
4. You can submit as many videos as you wish as long as each video you submit is unique.
5. Write a message for the Philippine Olympic Team. Message should not be more than 160 characters.
6. Powerade Philippines reserves the right to disapprove or delete offensive or obscene entries as well as those that do not follow the rules without prior notice such as:

Videos that are longer than 10 seconds
Videos with offensive or obscene visuals and messaging
Not complying with the theme and instructions of the contest
Users are not allowed to use parts and parcels of video clips, footages or images from copyrighted materials such as videos, movies,television shows, pictures, etc.

7. All videos will be pre-screened just to make sure that no violation is made. You’ll be notified within 24 hours if your video is approved or disapproved. Once approved, it will be embedded directly to the application. If your video has been disapproved, you will have to upload another video.

8. We will notify you on Facebook once your video has been uploaded.

9. For every video uploaded, we will donate P100 towards our goal of reaching one million pesos for the first ever Filipino Olympic Gold Medalist.

10. Powerade Philippines has the right to reproduce, exhibit, publish, or use all entries for promotional or publication purposes without remuneration of any kind effective 15 months from the announcement of winners. Non-winning entries will not be used for promotional or publication purposes by Powerade Philippines without the permission of the contestant. Due acknowledgement will be given to the contestant every time a video is used.

All video snippets will be collated to become one long video run for gold for our athletes, which will be released around the time of the London Games.

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