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December 04, 2014

NIKE WELCOMES KYRIE IRVING TO ITS ESTEEMED SIGNATURE ATHLETE FAMILY


The KYRIE 1



Finally! One of my favorite players in the NBA gets his own Nike signature shoe. Read on to know more about it. When and where to cop and stuff.



Nike’s 42-year legacy of signature athletes bolstered itself today with the addition of its newest member, Kyrie Irving, and his first shoe, the KYRIE 1. The honor bestowed on Irving is something that he earned through the hungry yet humble approach he brings to competing at basketball’s highest level.

“As a kid, imagining that I’d be in the Nike family with my own shoe was something that seemed almost unattainable,” said Irving. “Now that I’ve received the KYRIE 1 I’m honored to represent Nike and its next generation of players.”

INNOVATION MEETS INSPIRATION
When designer Leo Chang and team began the design process of the KYRIE 1, the goal was to build a shoe to match Irving’s tremendous speed and quickness. The KYRIE 1 needed to be light, bold and responsive with the best traction Nike Basketball could develop for Irving’s prolific first step.



After months of meticulous testing and feedback, the KYRIE 1 was created to deliver three primary benefits:

  • Pinpoint responsiveness with Nike Zoom Air cushioning in the forefoot.
  • Dynamic grip with a 360-degree dynamic traction pattern wrapping the shoe’s sidewalls.
  • Ultra support and breathability with Hyperfuse construction for lockdown stability.




KYRIE 1 SIGNATURE DETAILS
Irving joins Kobe Bryant, Kevin Durant and LeBron James on Nike’s current roster of signature basketball athletes. His first signature shoe, the KYRIE 1, lives up to the expectations of performance and storytelling set by previous signature kicks:

  • The new Kyrie Irving logo on the shoe’s tongue represents his inner strength and hunger to learn.
  • Hand-written details in Irving’s penmanship: #2 on the upper heel along with his personal signature on the inside of the tongue.
  • Jagged pattern on the wrapped traction near the toe and heel counter with architectural angles are both inspired by the Sydney Opera House in Irving’s homeland of Australia.
  • The acronym “JBY” that sits beneath Irving’s new logo on the outsole stands for “Just Be You,” a motto that Irving hopes inspires kids as they establish their own unique identities.








COLORWAY STORIES
Each of these distinctions appear on all KYRIE 1 colorways. Individual stories come to life on each colorway beginning with the KYRIE 1 Dream. Irving often dreamt of waking up on Christmas morning and lacing up for a game professionally – a dream that will come true when Cleveland plays in Miami on Christmas day. The black-based shoe features geometric, colorful objects specific to Irving’s life journey, including stars from the Australian flag, a skateboard, his jersey number and a brass musical instrument.

The KYRIE 1 Deceptive Red is the lead colorway globally; it takes inspiration from Irving’s phenomenal quickness and accelerated first step.


BRIGHT FUTURE
The bar is set high for Irving based on his family pedigree, international experiences, thirst for knowledge and reluctance to fail. Irving’s role model remains his father Drederick, once a professional basketball star in Australia, who demonstrated great character as a single father raising three kids.

“My family means everything to me,” said Irving. “My father led by example and taught me how to become a stand-up man both on and off the court. You get what you give, and I’ll never take life or any opportunity for granted.”





AVAILABILITY
The KYRIE 1 is currently available for customization on NIKEiD; the KYRIE 1 Dream colorway will be available in North America on Dec. 23 in adult and kids sizes at nike.com and select retail destinations. The KYRIE 1 Deceptive Red colorway is available globally on Jan. 10, 2015. Along with the shoe, special KYRIE 1 T-shirts, hats and socks will also be available.

Kyrie will debut the KYRIE 1 on-court on Thurs, Dec 4, as the Cavs play the Knicks in NYC on national TV at 5 pm PT.

Now here's the fun stuff, Philippines. The KYRIE 1 will be retailing at PHP 5795 and will be available January 10, 2015. Here's a list of the stores to check out.

  • ATHLETIC CLUB - ABREEZA
  • ATHLETIC CLUB-SM CITY
  • ATHLETIC CLUB - BANILAD
  • NIKE FORUM - ROBINSON'S MAGNOLIA
  • NIKE PARK – AYALA CEBU
  • NIKE PARK - BACOLOD
  • NIKE PARK - EASTWOOD
  • NIKE PARK – ROBINSON’S ERMITA
  • NIKE PARK - SM FAIRVIEW
  • NIKE PARK - FESTIVAL
  • NIKE PARK - GALLERIA
  • NIKE PARK - GATEWAY
  • NIKE PARK – GLORIETTA 4
  • NIKE PARK – GREENBELT 3
  • NIKE PARK – ROBINSON’S LIPA
  • NIKE PARK - SM MOA
  • NIKE PARK - THE FORT
  • NIKE PARK AYALA FAIRVIEW TERRACES
  • NIKE PARK CDO LIMKETKAI
  • NIKE PARK IMUS
  • NIKE PARK- NORTH TRIANGLE
  • NIKE PARK PODIUM
  • NIKE STADIUM CENTRIO CDO
  • NIKE STADIUM-ATC
  • NIKE STADIUM-SM CEBU
  • NIKE STADIUM- GLORIETTA 2
  • NIKE STADIUM-SM NORTH EDSA
  • NIKE STADIUM-METRO EAST PASIG
  • NIKE STADIUM-ROCKWELL
  • NIKE STADIUM-SHANGRILA
  • NIKE ZONE - SM SAN FERNANDO
  • SPORTS CENTER SM MANDURIAO
  • STADIUM CENTURY CITY
  • NIKE FORUM GREENHILLS
  • TITAN .COM
  • TITAN KATIPUNAN
  • TITAN TAFT
  • TITAN MOLITO
  • TITAN RONAC
  • TITAN TWO PARKADE
  • TITAN GLORIETTA 5
  • TOBY'S MOA
  • TOBY'S THE BLOCK SM NORTH EDSA




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