ADIDAS ORIGINALS | MADE FOR

To celebrate the 10th Anniversary of its first SEA flagship store in Singapore, adidas Originals launched the 'Made For' pack. The pack includes, a shirt, a high cut shoe which is the Pro Conference, and the one I like the most, the Tech Super.

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adidas celebrates 10th anniversary of SEA Flagship Originals store

adidas commemorates Southeast Asia’s first Originals store in Singapore with the release of a limited edition adidas Originals pack.

Manila, Philippines – To celebrate the 10th anniversary milestone of adidas’ first Southeast Asia store located in Singapore, the brand has launched the ‘Made For’ pack, which comprises of a limited edition adidas Originals Varsity Jacket, Tee-shirt and two of its most iconic footwear models. The designs are inspired by the cities of Singapore, Istanbul, Miami and Milan who are also celebrating their anniversaries.

The first adidas Originals store in Southeast Asia, at Pacific Plaza in Singapore, is the mark of the support from the consumers and the growth of the brand in the region. While the Originals brand has evolved through collaborations and product innovations in response to consumers’ accelerated demands, it has stayed true to preserving its distinctive style, originality and creativity. The 10th anniversary celebration is a retrospective journey to re-discover how the Originals brand has stayed true to its style as it evolves back to Originals.

The line of products in the ‘Made For’ pack includes a tee-shirt and the famous Pro Conference and Tech Super footwear silhouettes, all of which are unisex and have been designed in the signature classic adidas black and white colourway combination.

The Pro-Conference shoe is the high cut version of the Tech Super; they share identical design and construction components. Both shoes are made out of leather and a moulded footbed to provide superior quality and comfort. The shoes are also treated lightly on the halfshell to give it a vintage look.

Items in the ‘Made For’ pack are available at the adidas stores in Greenbelt & Trinoma in limited quantities. The tee-shirt is priced at Php1295, the Pro Conference retails for Php5395, and the Tech Super shoes are available for Php5995.